Match UP! also known as Linkto Food & Links Cuisine — is a co-operative trivia game in which players team up to find the key amongst the fifty cards that feature unique food art.

Together, players link all 49 clue cards to the 50 word cards. They then discover whether the remaining, unlinked word card is the key to their victory, validating its code with the answer card to know whether they've won the game!

Match Up! Food, offers five levels of difficulty in the game, as well as a competitive mode for those who want it. The unlinked word card differs at each difficulty level, and the clues themselves also differ, getting much harder to decipher at the higher levels.